HERE Technologies came out as the top provider in Omdia’s 2023 Location Platform Index. The index evaluates major digital mapping and location technology vendors including HERE, Google $GOOG, TomTom [TOM2], Mapbox, Esri, Apple $AAPL and Microsoft $MSFT.
The report gave kudos to HERE’s electric vehicle (EV) efforts. The HERE EV Charge Points product includes data on more than 1 million EV connectors across 102 countries, the report said.
In addition, Omdia said HERE HD Live Map is used by Mercedes-Benz and BMW in their SAE Level 3 automated driving systems. Overall, more than 180 million vehicles are equipped with HERE maps, the report said.
In the report, Omdia highlights HERE’s commitment to UniMap, which the company launched at CES in January. “HERE’s UniMap demonstrates the company is readily embracing the next major technological paradigm shift, AI,” said Shobhit Srivastava, Omdia senior principal analyst.
However, the report said that HERE has a few challenges in that it needed to push for higher consumer adoption of its HERE WeGo product. Such competitors as Google Maps have ramped up marketing and increased advertising for the segment, the company said.
