INRIX Rolls Out Location Analytics

INRIX Inc. last week launched its INRIX IQ Location Analytics, a cloud-based LBS application that provides retailers, investors, and other businesses insights to open new stores, increase revenue, and maximize return on investment, the company said.

INRIX said that when selecting a new location, businesses need to understand who their customers are, where they came from, how they got there, and where they’re going next.  To do this, the company said its Location Analytics software combines a variety of mobility, demographic, behavioral, and location-based datasets.

The product links people, vehicles, roads, cities, and businesses to provide insight into the movement of people and goods to, from, and around locations, the company said.  Location Analytics is available through the company’s INRIX IQ, a SaaS application suite.



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