Mapping rivals HERE Technologies and TomTom recently made big software-defined vehicle (SDV) announcements at IAA Mobility 2025 in Munich. HERE, with Amazon Web Services (AWS), introduced the SDV Accelerator, a cloud-based platform marketed to automakers to fast-track SDV development by reducing R&D costs and streamlining workflows.
The platform provides solution guidance, sample code, and a curated catalog of AWS Marketplace tools and partner offerings. It also integrates HERE’s mapping and location technologies. “The SDV Accelerator represents a breakthrough solution to the automotive industry’s most pressing challenge: getting innovative vehicles to market faster,” said Ozgur Tohumcu, general manager of automotive and manufacturing at AWS, in a statement.
Currently, AWS and HERE’s SDV ecosystem partners include Arm, Elektrobit, FORVIA, Micware and Panasonic.
TomTom Unveils Rapid-Deploy Navigation App for Automakers, Adds 2 Million EV Charging Points to Maps
For its part, rival mapping company TomTom has introduced its new Automotive Navigation Application, or ANA, which it says allows carmakers to build, customize and deploy in-vehicle navigation systems in as little as 12 weeks. ANA comes with pre-built user interfaces, integration logic and its NavSDK.
The move follows its announcement that it has mapped over 2 million electric vehicle charging points globally, helping automakers offer more accurate, reliable routing and charging-point data, the company said. The company said its flagship Orbis Maps platform combines global coverage with data verification to ensure charging point information is accurate, the company said.
 announcements at IAA Mobility 2025 in Munich.){kind=link}