At Geotab’s Geotab Connect 2025 in Orlando this week, which touts itself as the largest fleet telematics conference, the company made several announcements, including a joint venture between the Canadian-based fleet giant and Vitality.
Vitality, which offers the Vitality Drive insurance program, will be integrated with Geotab’s telematics network of more than 4.7 million vehicles and AI-powered predictive analytics through a product called Geotab Vitality. The companies call their joint offering an “all-in-one behavior change platform” that incentivizes drivers with rewards.
“It’s a game-changer for drivers who can gain access to personalized insights and rewards, and for fleets who can now cultivate a culture of recognition to retain and reward their most valuable drivers,” said Sabina Martin, Geotab vice president, product management, in a statement.
Although the companies say Geotab Vitality “challenges the industry’s traditional model of penalizing poor driving habits,” it will know about a driver’s habits. Overall, Geotab said it plans to integrate the new offering into Geotab Drive and the Geotab Safety Center later this year.
The companies say they are already seeing positive results from the joint venture, said Francois Theron, Vitality’s deputy CEO. “Through a Geotab Vitality pilot program, conducted over eight weeks, we’ve seen a 9 percent increase in overall average driving performance,” he said.
In other Geotab Connect news:
- Geotab introduced Work Order Management and Fault Code Enrichment within its Maintenance Center to help fleet managers reduce downtime and manage maintenance cost, the company said.
- Geotab has announced today it is expanding its connected vehicle platform with the Geotab Sustainability Center and EV Charge Monitoring.
- The company launched GO Focus, an AI-powered safety sensor designed to help fleets enhance safety while addressing privacy and compliance concerns.
- What’s a better venue than your own conference to launch products? In this case, Geotab rolled out Driver Risk Insights, an AI-powered enhancement within the Geotab Safety Center that provides fleet managers with visibility into individual driver risk factors.
