Qualcomm QCOM 0.00%↑ this week announced its Dragonwing brand for enterprise solutions that include embedded and industrial IoT, cellular and networking infrastructure. While the announcement talked about the brand, and potential markets, it didn’t get into specifics about products.
Qualcomm says Dragonwing will be tailored to such industries as manufacturing, telecoms, retail, energy companies and supply chains. Some of the markets include drones and asset management in warehouses, to name a couple.
“As we continue to diversify, the core components of our platforms and solutions — AI, computing and connectivity — are relevant to more industries than ever before. From industrial robots to cameras, to industrial handhelds and drones, and more, this portfolio deserves a brand identity worthy of the technology innovation delivered across categories,” said Qualcomm CMO Don McGuire, in a blog post that primarily addresses the branding.
While Qualcomm’s Snapdragon is focused on such consumer markets as automobiles, handsets, wearables and PCs, Dragonwing will be centered on enterprise and industrial segments.
The company said it will showcase the brand at next week’s Mobile World Congress in Barcelona.
