Apple AAPL 0.00%↑ said this week that it will bring an immersive Formula 1 experience to Apple Maps. This experience will give fans a detailed and interactive look at race venues starting with the Miami Grand Prix.
The new features include custom 3D landmarks, real-time navigation, curated Apple Music playlists, and exclusive Apple News coverage tied to the event.
As part of the launch, Apple Maps users in select U.S. cities will be able to explore the race environment before and during the Grand Prix. The feature builds on Apple’s recent partnership with Formula 1, the company said.
The initiative coincides with Apple’s broader content strategy, which includes the highly anticipated Formula 1 film starring Brad Pitt and produced by Apple Studios. Apple has been steadily integrating sports into its digital platforms, most notably with its partnership with Major League Soccer and its increasing investment in original sports-related content.
Apple said the Formula 1 Maps experience will be rolled out for future races, including the Austin and Las Vegas Grands Prix. The company has not confirmed whether similar features will be expanded internationally or made available for other sporting events.
