Geofencing provider Radar has announced a partnership with fast food chain Whataburger to improve customer experience through location-based data. Radar is providing geofencing capabilities to include real-time customer pickup estimated time of arrivals (ETAs) and automatic arrival detection.
A customer has to place a mobile pickup order and opt in to location tracking. After that, the burger chain can use Radar’s technology to track a customer to the pickup to allow kitchen staff to prepare the order in time.
Whataburger has said that location-tracked orders have increased by 25 percent. The company said that more than 80 percent of their app users opt into location services.
The company also announced a partnership Cordial, a marketing platform that allows brands to automate marketing strategies. The companies will combine Radar’s location infrastructure with Cordial’s marketing and data platform to send location-triggered or location-targeted messages to increase conversions.
