Pointr is launching one of the world’s largest single-site indoor location systems at the Reem Mall in Abu Dhabi, United Arab Emirates. The indoor location system covers all public areas of the mall—some 2.3 million square feet.
The company, which partnered Dimension Data on the project, said that Reem Mall will integrate indoor location features, called Deep Location, in its guest app. Shoppers will be able to use the app to find their position indoors, browse interactive maps and wayfind to the more than 400 stores in the mall, the company said.
Pointr said that the mall’s 6,000 parking spots were individually mapped to allow the app to direct shoppers to free spots. The company’s Deep Location capability, which works indoors and outside, allows app users to navigate anywhere in the mall’s 10 floors. The app also directs shoppers back to their vehicle with the quickest route, the company said.
Pointr said that the mall’s 6,000 parking spots were individually mapped to allow the app to direct shoppers to free spots. In addition, the company’s Deep Location capability allows app users to navigate anywhere in the mall’s 10 floors. The app also directs shoppers back to their vehicle with the quickest route, the company said.
In addition to Reem Mall, Pointr has indoor location services in Harrods and two the largest retail chains in the United States, the company said.
Contact: Marianne Slamich, Pointr, 447426321320, marianne.slamich@pointr.tech.
