For the first time in years, MapQuest has publicly released a new product, Private Maps, which the company says is a mapping app that protects a user’s personal data. Private Maps, which is available for download on Android devices, keeps routes private with no tracking, no sharing of data or ads, the company said.
Features include an Anonymous Mode, which allows a user’s search history to stay on a device and automatically clears when the app closes or on demand. In addition, the app offers a Private Favorites option that lets a user save where they frequent—and is only saved on their device, the company said.
MapQuest, which says the analytical data it uses is collected anonymously, said it is working with Startpage, a private search engine, and HERE Technologies map content on the app.
“Collaborating with Startpage helped us better understand how to create top-tier privacy protections for people who want directions without jeopardizing their online privacy,” said John Chipouras, MapQuest general manager, in a statement.
If anyone wants to know what happened to MapQuest, which was one of the first internet mapping companies, a good reference is James Killick’s recent column, 12 Map Happenings that Rocked our World: Part 10. “Somewhat surprisingly, [MapQuest] still exists. It is now owned by System1 SST -2.68%↓, an internet advertising company. All of MapQuest’s IP and mapping know how has been pretty much discarded. It now seems to rely mostly on technology from Mapbox,” he said.
The company, which says it still is used by millions each month, also operates RoadWarrior, a subscription route planning app that leverages a proprietary algorithm to guide delivery drivers on multi-stop itineraries. MapQuest said its users now have more intuitive navigation because of major product, team and tech investments that include enhanced search capabilities and mapping data.
