U-blox Looks for Mass Market With New Location Service

Swiss company launches GNSS augmentation service for consumer, industrial, and automotive applications.

Thalwil, Switzerland-based u-blox [UBXN] has announced the launched its new PointPerfect location service that aims to deliver a GNSS augmentation data service for autonomous vehicles, drones, service robots, machinery automation, micro mobility, and other navigation applications.

The company plans to deliver the service through mobile internet or L-band satellite signals.  In addition, PointPerfect will broadcast on a large scale with coverage in the U.S. and Europe (including as many as 12 nautical miles off coastlines).

PointPerfect, based on the open SPARTN GNSS correction data format, is not restricted to a single hardware provider, the company said.

As Location Business News reported last month, several European companies are getting into the GNSS augmentation service space, including Airbus IntelligenceOrange Business Services and Geoflex, who are working on a prototype to deliver a mix of telecom and cloud services that rely on GPS/GNSS positioning of vehicles, smartphones and assets.

At our deadline, it is not known whether Berlin-based Sapcorda, a u-blox company that specializes in GNSS augmentation services, is working on this new project.  Vodafone and Sapcorda recently tested positioning technology to within 10 centimeters.

Key Takeaways:

  • A number of companies are launching GNSS augmentation services, usually originating in Europe.
  • PointPerfect, based on the open SPARTN GNSS correction data format, is not restricted to a single hardware provider, the company said.
  • Other apps for the GNSS augmentation services include automated driving and advanced driver assistance system (ADAS), lane-accurate navigation, and telematics.

    Contact:  Natacha Seitz, u-blox, 41 76 436 0788, natacha.seitz@u-blox.com, www.u-blox.com.

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