Mapbox To Go Into 900,000 GM Vehicles

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General Motors announced the launch of Maps+, an in-vehicle, app-based navigation solution, upgrading capabilities for select model year 2018 and newer Chevrolet, Buick, GMC and Cadillac vehicles by the end of 2021.

Maps+ To Be Installed In Vehicles That Did Not Have Built-in Navigation

By Kevin Dennehy

General Motors [GM] is launching an in-vehicle, app-based navigation service with Mapbox to install in select model year 2018 and newer Chevrolet, Buick, GMC and Cadillac vehicles by the end of the year.  Mapbox’ Map+ is expected to be installed in 900,000 vehicles on April 30 as part of GM’s connected services plan.

Maps+ will be offered to current owners of selected vehicles that previously did not have built-in navigation to enable voice assistants, navigation and apps.  Although Map+ doesn’t require a phone to be connected to a vehicle, it does cost have a monthly subscription fee through OnStar’s connectivity plan (which starts at roughly $15 per month).

Mapbox Maps+ (Photo: GM)

Maps+ features built-in Alexa voice control for music and podcasts using integrated audio apps, the company said.  In addition, a search capability offers access to points of interest, shops, restaurants, parking and more.  Other Waze-like features include speed limit, road hazard alerts and outing to nearby stations if vehicle is low on fuel.

Key Takeaways:

  • It’s a big deal when open-source-based Mapbox can grab a big chunk of automotive mapping business from Google, HERE and TomTom.
  • Current eligible Chevrolet, Buick, GMC and Cadillac owners will be notified when their vehicle is eligible for Maps+.
  • The planning for Maps+ was solid.  It gives the opportunity to owners with older cars, or those who opted-out of buying an in-vehicle unit, the ability to gain cutting-edge navigation features.

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