Industry analysis firm Counterpoint Research has named HERE Technologies as the leading location platform in automotive, logistics and enterprise verticals. The 2022 Counterpoint Research Location Platform analyzed more than 30 mapping and location platform vendors in seven categories: maps data, location intelligence, location services, data platform, developer ecosystem, partners and customer rolodex growth.
Counterpoint said that TomTom [TOM2] and Mapbox moved up the rankings “with a more holistic platform play across consumer, enterprise and auto verticals when compared to Google GOOG -0.25%↓.” In addition, the company said last year saw the expansion of such new players as Huawei Petal Maps, MIREO, Carto and Otonomo OTMO 0.00.
Also cited were such “regional champions” as “Navinfo, Naver, Zenrin, Yandex and MapmyIndia continued to do well in their home markets, besides striking partnerships to expand abroad,” the report said.
In January, HERE was named the No. 1 location platform for the sixth consecutive year by industry analyst firm Omdia. The research company assessed core data, mapping and platform capabilities, platform services and monetization strategy.
Contact: Counterpoint Research, Counterpoint’s Location Platform Effectiveness Scorecard.
