Automated driving spurs GNSS module growth–and potential revenues of $100 million starting in 2026
Thalwil, Switzerland-based u-blox [UBXN] has announced new project awards with “major automotive customers” in the Asia-Pacific region, enabling more than $100 million in expected revenue that will start in 2026. While the company didn’t name the automakers because of nondisclosure agreements, it said that upcoming vehicle models will incorporate u-blox’s GNSS F9 platform for automated driving.
While the auto projects are long term, along with the expected revenue generated from them, u-blox believes the automated driving market will continue to grow as it is working with the leading companies in that segment, said Stephan Zizala, u-blox CEO.
“Autonomous driving requires a reliable absolute position. [Our] GNSS solutions are precise, reliable and support functional safety,” Zizala said. “Therefore, we expect autonomous driving to be a long-term growth driver for u-blox.”
The new project wins are in addition to earlier contracts in 2023, the company said. The use of GNSS positioning solutions for advance driving assistance, particularly for lane-level guidance, will increase to 32 percent by 2030—an increase from 10 percent last year, according to ABI, TSR and u-blox market research.
In other company news, u-blox’s board of directors has appointed long-time Ericsson ERIC 0.75%↑ executive Camila Japur as CFO. Japur, who will be a part of the board’s executive committee starting July 1, will replace Roland Jud, company CFO since 2011. Jud will stay in a consulting role and will leave the company by the end of the year.
