One of the largest U.S. home improvement stores has partnered with geolocation company Pointr to provide digital mapping on their mobile app. The company said this is the largest indoor mapping deployment of its kind.
Pointr did not reveal the U.S. retail chain’s identity, but said the indoor mapping app will be available to customers at 2,000 stores and containing 280 million square feet of retail space for millions of shoppers. However, on its website, Pointr said it has worked with Home Depot HD 0.55%↑ and other retailers.
Boston-based Pointr said the deployment was made possible by AI mapping technology from MapScale. The company says that the AI retrieves existing maps of all stores in any format and converts them into interactive indoor maps, which is faster than manual conversion. The maps then can be updated and changed with cloud-based mapping tools.
The indoor mapping app allows customers to lookup the availability of products and find them inside the store and provides a 2D/3D interactive in-store map, the company said.
Overall, Pointr said that retailers are lagging in customer engagement levels as only 19 percent of the top 50 U.S. retailers have activated in-store maps. The company says the challenge for retailers is that it is time-consuming to manually create, and then update, digital maps for thousands of stores.