Jaguar Land Rover, What3words and HERE Deliver Navigation Solution


Jaguar Land Rover, through HERE Technologies navigation software, plans to deliver what3words capability over the air to customers with vehicles already on the road.  What3words, which has divided the globe into 3-meter by 3-meter squares, allows customers to navigate by using three unique words that are tied to a location. 

Jaguar Land Rover, which has worked with what3words since 2018 and HERE for 25 years, says the new software-over-the-air (SOTA) upgrade follows one in which it gave more than 200,000 existing vehicles access to Amazon Alexa.  In total, the company has made more than 1.3 million vehicle software updates.

Jaguar Land Rover, HERE and what3words partner (Image: HERE Technologies).

The system, once updated, will allow customers to input what3words addresses into the navigation bar on a vehicle’s Pivo Pro Infotainment system, the company said.  HERE’s driving services include turn-by-turn guidance, real-time traffic and the ability to find off-street parking.

Integrated what3words is available in all new and existing Jaguar and Land Rover vehicles with the Pivi Pro Infotainment system, the company said.

In other what3words news:

  • Yext has integrated what3words, which means 100 million listings can now use it to tell their customers exactly where they are, the company said.
    Yext allows companies to sync business information, like opening hours and location, across platforms including GoogleAmazon AlexaApple Maps and Facebook.

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